As the eCommerce industry continues to evolve rapidly into a global ecosystem, brands are fervently seeking solutions that enable frictionless customer experiences, unique and flexible designs that stand apart from the competition, user-friendly interfaces (both frontend and back), and the ability to smoothly scale operations for years to come. Fortunately, this is precisely what Magento brings to the table.
One of the most important features of Magento is its ability to combine physical and virtual sales, helping retailers keep track of accounting in a much more effective way. The Magento platform is easy to download, which means retailers can familiarise themselves with the software and work up to an upgrade that can handle more transactions and server use. Magento users can dig through over 4,000 different eCommerce add-ons to assist in the growth and expansion of their customer experience and brand operations. Many of the third-party plugins and extensions found in Magento’s marketplace not only help expand a brand’s prominence but also simplify development and maintenance processes as these add-ons are free of implementation restrictions.
In contrast to other eCommerce platforms, which place their focus on backend ease-of-use or streamlined storefront experiences, Magento provides flexibility, scalability, and a near-endless range of customisation options without hindering the means for consumers to discover a site organically. In fact, Magento is currently working on extending its marketplace connectivity to brands like eBay. The developers of the open-source platform have already rolled out a marketplace module for easy integration with Amazon; it holds built-in pricing for products sold on Amazon.
That said, Magento is also looking into the future of eCommerce with its new progressive web apps (PWAs) studio. PWAs are currently being hailed as the future of the eCommerce industry as they provide enhanced SEO performance, speeds and conversions with a fraction of the development cycle typically required to produce an application. The combination of Magento’s framework combined with PWA technology is the perfect blend for growing eCommerce merchants to implement. Magento provides eCommerce retailers with the necessary tools, resources, and functionality to facilitate unlimited growth and potential.
Highlighting these new developments in the eCommerce landscape, Retail CIO Outlook has compiled a list of leading Magento solution providers in Europe. The enlisted organisations are transforming eCommerce at the convergence of several disruptive technologies. Besides, the magazine also comprises insights from thought leaders in the sector on the industry trends, best practices, recent innovations, and their advice for the aspiring CIOs.
We present to you Retail CIO Outlook’s, “Top 10 Magento Solution Providers in Europe – 2020.”